Mark Burdon

Research shows that just over 37% of emails are opened across all industries. So as you can imagine, capturing a prospect’s attention takes a compelling subject line and a clear message that leads to decisive action. In other words, you need a perfect sales email.
Thankfully, there are sales email templates that can help you win in inboxes with better open rates, convincing copy, and powerful CTAs.

Quick guide for managing fuel economy and idling. Written for a campaign which started as fuel prices spiked during the pandemic and conflict in Ukraine.

Artificial intelligence (AI) has emerged as a major focal point in discussions, ranging from media coverage to strategic business frameworks. The central theme of these discussions revolves around how AI can significantly enhance business productivity, improve employee efficiency, and lead to more favorable business outcomes. Despite the apparent benefits and advantages, there are contrasting emotions surrounding the adoption and integration of AI within industry and society.

Key results from an experiment to validate Geotab’s curve logging method of GPS logging and why fleet data quality is critical for managing driver safety and risk. An experiment-based white paper.

Sales negotiation is a delicate art, even though it is often viewed as an indelicate practice. In this article in my series of contributions to the HubSpot Sales blog, I advise salespeople on how to best negotiate pricing and contract terms with prospects and customers with the help of modern technology.

Well-defined sales pipeline stages allow reps to track their deals and nurture their prospect from lead to customer. Whether you’re just getting started in B2B sales management, want to improve your team’s performance with repeatable, proven practices, or anything in between, you need a sales pipeline in place. I am a regular contributor to the HubSpot sales blog, where I enjoy reminiscing about successes and learning experiences from my decade in sales.

High-performing sales professionals aren’t triggered to surrender by a sales objection. Instead, they use objections to craft personalized value propositions to differentiate their company, their offerings — and ultimately close the deal.
As a long-time sales and business development professional, I’ve always seen sales objections as guideposts along a buying process: they tell me what a prospect needs to move forward.
When overcoming objections in sales, salespeople must be curious, intuitiv...

Introduction

The Granby Zoo has been delighting animal lovers and fun-seekers for over seventy years with its mixed population of over 1,300 animals from all over the globe. Many furry, feathered, and finned creatures living in the Zoo de Granby have a precarious status in nature. However, over 650,000 visitors seize the opportunity to see them in natural environments yearly and leave with a greater appreciation for each species’ importance.

Before entering the IT business development and sales profession, I resisted working in automotive sales because of my distaste for shady sales negotiation tactics. I preferred to work for companies that were open to negotiations on price, provided the customer bought within a certain timeframe.

I’ve had some great sales training experiences throughout my career, including live coaching, online courses, and stacks of books from sales gurus. But are a lot of ideas around how to skill up your team, but the sales training ideas that I found most memorable and effective included elements of competition, reward, and relevance to my day-to-day role.

An exploration of how CDW Canada helped the LCBO to deploy WLAN connectivity for enhanced reliability, security and scalability.

The Challenge

The LCBO (Liquor Control Board of Ontario) was about to embark on a multiyear transformation program that would rely on a strong technology foundation for success. The crown agency was tasked with modernizing its MPLS wide area network and streamlining its stack of 400 applications.

Does the following scenario seem familiar? You email a timely objection response to a prospect to address their concern. You’ve presented and met with them numerous times over several months. You feel your offering is an ideal fit for addressing this company’s goals, and the prospect has expressed enthusiasm for working with you several times. You’re brimming with confidence.
But then, an hour later.....

To compete and win in business in our digital age, sales leaders must trust their company’s data and make timely decisions based on insights they can extract from it. Sales reports enable executives to identify sales trends and customer behavior patterns impacting their company’s growth trajectory and take decisive action, whether to continue their current strategy or change course towards more profitable outcomes.

Sales is a naturally competitive role that attracts people with a competitive spirit. If you run a sales team, you’ll likely find there are times when you need to inject that extra boost of competition into your team culture. A sales contest or competition is often the best way to harness your team’s enthusiasm for victory with healthy team rivalry.