Mark Burdon

This article was one of a series of articles I wrote for the TELUS Partner blog. I was tasked with writing about TELUS' sustainability and corporate responsibility mandates, and their recommendations for partners to follow their lead.

I wrote this article on business playbooks with some help from a business coach I collaborated with several years ago, and the former CEO of Startup Canada. This article was fun to write and it ranked on the top three on Google for about five months after I wrote it. I write sales-related articles for the HubSpot Sales blog, as I was a quota-carrying sales rep for about 8 years before moving to marketing.

Util-Assist’s managed services help you stay agile, control costs, and maintain focus on delivering safe, reliable service. I wrote the copy for this landing page as a jump off page for the service-specific pages. The design was refreshed since I worked at Util-Assist when they migrated the website to HubSpot from WordPress

PowerAssist was launched in response to a December 2013 ice storm, which caused over a million outages across the northeast. I wrote this blog post as a way to announce the next-generation of PowerAssist to better serve clients like Toronto Hydro

I wrote this article on my personal blog in reaction to my efforts to ramp up my skills from content writing in the traditional sense, to content engineering at scale. I am completing several courses on large language models, AEO and GEO discoverability, and content engineering with high-volume workflows.

SecureAssist is a live grid video monitoring service specifically designed for utilities to protect substations and other critical infrastructure. I wrote the web page copy for this service, which ranked well for grid video monitoring at the time of launch.

Don’t Leave Your Customers in the Dark
Are you ready to power up your customer outage communications? When the lights go out, continuous communications serves as the vital link between your utility and the communities you serve.
PowerAssist is a 24/7 outage contact center that delivers real-time updates and restoration estimates, empowering customers with choice and reinforcing trust, transparency, and peace of mind. Today, PowerAssist serves nearly 2.3 million customers on behalf of utilitie...

Studying abroad can be exciting for your child. As a parent, though, you’ve got other things on your mind, like sending money to your kid so he/she can pay overseas tuition fees on time. Or what if the student needs to pay his/her rent quickly, and is pressed for cash?

AI for business development involves applying machine learning, automation, and predictive analytics to every stage of the growth cycle, including identifying high-potential leads and personalizing outreach to forecasting revenue and streamlining workflows.

This HubSpot article was targeted at VPs of Sales and sales managers.

A sales enablement presentation to demonstrate the ROI of AI-enhanced video telematics. This technology helps make vehicles safer by compelling drivers to be more cautious. This presentation is targeted at CFOs, fleet managers, and COOs. I created this presentation with data from one of Fleet Complete's largest customers, and I curated the financial data from another top-3 FC customer study.

I wrote, edited, and collaboratively designed this brochure featuring the Fleet Complete Vision solution, comprised of an AI-powered dashcam and mobile/web enabled application for fleets across many industries. I created a series of brochures for all of FC's solutions at the time, and a series of industry-specific solution documents. This document was repurposed for partner marketing with AT&T and TELUS co-branding.

I wrote a few articles for Geckoboard, based in the UK to boost their SEO and AEO ranking on sales related topics. This article ranked on Google SER page 1 for six months. My contact left on maternity leave after the initial series of articles, so I lost contact with this client.

I wrote the copy for this service feature page to highlight Util-Assist's application testing services.
Your utility relies on a complex network of mission-critical systems — from advanced metering infrastructure (AMI) and billing to meter data management and customer portals — often sourced from multiple vendors.

Ever since I stepped into the B2B SaaS world back in 2021, I’ve wondered why some companies with great products crash and burn while others thrive. I kept hearing the term “sales pipeline” thrown around, but I didn’t really understand just how important it was until I started seeing patterns.

Sales is a naturally competitive role that attracts people with a competitive spirit. I worked in sales for several years before transitioning to a content marketer role, and have many great memories of competing for top prizes in SPIF contests and productivity challenges. Geckoboard is a HubSpot partner, and I worked with them on a handful of articles for their Sales blog before my contact there left the company.