Mark Burdon

Accountants and bookkeepers are often referred to as "bean counters", "number crunchers" or "Journal Jugglers."
Yet if you have earned any of the 25 professional accounting designations, including CPA, CGA, CMA, ABA, or CPB, you know you have far more expertise than those nicknames give you credit for.

Small and medium-sized businesses are caught in a perfect storm: they're adopting AI faster than ever to stay competitive, yet they're doing so in an already compromised security landscape where
73% have experienced a cybersecurity incident
such as a data breach. This isn't just a statistic, but a reality that's forcing SMBs to rethink their entire approach to compliance and risk management.

I worked for about a decade in B2B sales. During that time, I witnessed great sales leaders motivate their teams to exceed their sales forecasting targets through trust, autonomy, and empowerment. I’ve also worked for inspiring marketing executives who are held accountable for how their team’s campaigns perform against their demand forecasting goals.

Unlock the true potential of your SaaS sales team with strategic sales enablement content. Help your sales colleagues exceed your quotas while meeting your campaign revenue goals.
Empowering SaaS Teams for Peak Performance
I used to carry a briefcase as a deal-chasing sales guy, as my former VP of Sales Glenn Morris used to say. I often lacked current sales collateral to share with prospects and clients. Unlike Cosmo Kramer, I didn't just have a sleeve of saltine crackers, but I often met cli...

AI for business development involves applying machine learning, automation, and predictive analytics to every stage of the growth cycle, including identifying high-potential leads and personalizing outreach to forecasting revenue and streamlining workflows.

I once closed Q4 (and a couple of significant deals) on a family Disney World trip for Christmas — all because I was able to leverage my sales playbook.
I used end-of-year email templates to send follow-ups from the theme park. I used call scripts to make calls from the beach. I checked my inbox from the ride lines. Needless to say, I was highly distracted. But thanks to a good sales playbook, I booked my orders in time.
Sales playbooks are tailor-made for sellers to close critical deals all ...

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right.

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. Striking the right balance between profitable margins and winning competitive deals is challenging.

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Research shows that just over 37% of emails are opened across all industries. So as you can imagine, capturing a prospect’s attention takes a compelling subject line and a clear message that leads to decisive action. In other words, you need a perfect sales email.
Thankfully, there are sales email templates that can help you win in inboxes with better open rates, convincing copy, and powerful CTAs.

Artificial intelligence (AI) has emerged as a major focal point in discussions, ranging from media coverage to strategic business frameworks. The central theme of these discussions revolves around how AI can significantly enhance business productivity, improve employee efficiency, and lead to more favorable business outcomes. Despite the apparent benefits and advantages, there are contrasting emotions surrounding the adoption and integration of AI within industry and society.

Sales negotiation is a delicate art, even though it is often viewed as an indelicate practice. In this article in my series of contributions to the HubSpot Sales blog, I advise salespeople on how to best negotiate pricing and contract terms with prospects and customers with the help of modern technology.

Sales is a naturally competitive role that attracts people with a competitive spirit. If you run a sales team, you’ll likely find there are times when you need to inject that extra boost of competition into your team culture. A sales contest or competition is often the best way to harness your team’s enthusiasm for victory with healthy team rivalry.

Call them methodologies, business disciplines, technology strategies, or strategic
approaches. Whatever you call them, you can’t buy BRM, DevOps, and Agile by the
unit, the processor or by named users. You can’t successfully advance or implement them without a measure of positive people and process disruption, nor can you measure them with any standard KPIs. Business Relationship Management, Agile, and DevOps are all rooted in relationships and communication.

Geotab’s Winter Care Guide for Electric Vehicles — Keep Your EV Running Smoothly All Winter Long
With sub-zero nights setting in here in the UK, maintaining your Electric Vehicle (EV) during extremely cold weather is crucial to both saving money and getting the most out of your vehicle.

Installation guides for FC Vision cameras and fleet tracking devices before the PowerFleet acquisition