Mark Burdon

A press release announcing that Fleet Complete Vision, an AI powered video telematics solution was certified as AT&T FirstNet Trusted for first responder networks and fleets.

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical.
In this article, I explain more about what a great lead list looks like, and I share my ideas on how to build one.

I’ve held numerous business development roles with successful, innovative companies. These roles equipped me with excellent resources for managing my “book of business” in my assigned industry and territory.

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right.

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. Striking the right balance between profitable margins and winning competitive deals is challenging.

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As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. From there, initiating conversations and strengthening relationships with business buyers and influencers got easier.

Growing up, my father owned businesses in the automotive industry. From the sidelines, I saw how building, sustaining, and growing a company in a highly competitive industry is often very challenging. But, it can also be highly rewarding for those who persevere, sacrifice, and execute a solid strategy.

Learn about the different kinds of business playbooks that can help your business live long and prosper.

Looking to motivate your sales team to smash their goals next quarter? There are many tools to coach your sales team into the best version of themselves, but one that’s often overlooked is the sales performance evaluation.

A sales performance evaluation is a chance for a manager and a sales professional to align their goals and determine a strategy for achieving them. When done right, this formality can turn into an opportunity for growth.

I wrote a case study about wine subscriptions as an example of compelling e-commerce use cases for OSF Digital, a Salesforce Commerce partner.

Statista estimates that nearly 1.2 trillion USD worth of products and services will be sold via B2B e-commerce websites by the end of 2021. According to Digital Commerce 360, B2B marketplaces generated $680 billion in 2018, and they expect revenues to increase to $3.6 trillion by 2024. To put it in context, that is about twice the value of Canada’s projected GDP for 2021.

The global automotive industry is projected to grow to just under nine trillion U.S.

dollars by 2030. I wrote a whitepaper about how car dealers can succeed in the competitive ecommerce realm by following OSF Digital's best practices and engaging their experts.

Shopify merchants - grow your sales into international markets with the Xe Currency Converter for Shopify.
If you’ve built your business on selling your products to local customers, expanding that scope internationally can either be extremely intimidating or terrifically exciting. The usual determining factors for whether an entrepreneur is enthusiastic or fearful about expanding their sales to an international audience.

Do you remember the first time you sat behind the wheel of a car? Did your heart rate climb as you entered traffic, and your mind race as you strived to apply what you had been taught?Now, imagine if instead of the teachings from parents, siblings and teachers, you were suddenly infused with skills and knowledge from countless driving experiences - the learned abilities of drivers in connected cars in your city, and around the world.

I collaborated with a great digital agency in Toronto called The Intercept Group on writing and editing this ebook about DevOps development and operational models for innovative companies. This wasn't the final version of the ebook as you will see a few inline comments, but this is a late draft.

When the lights go out, your customers want answers, and they want them now. But they want to communicate with you in different ways.

PowerAssist is the outage call centre solution that meets the needs of all your customers. With multiple contact channels for convenience and speed, including the option to interact with a live agent, PowerAssist ensures your customers get fast, personalized service and the immediate answers they need to make decisions.

Quick guide for managing fuel economy and idling. Written for a campaign which started as fuel prices spiked during the pandemic and conflict in Ukraine.