Mark Burdon

In 2023, writing a solid article or ebook for innovative companies was about creating clear prose that included compelling data, addressed search intent, and ended with a compelling call to action.
Ah, the good old days.
In 2026, I am becoming a content engineer to continue to succeed in the hyper-competitive content marketing profession.

As one of the world-leading companies in the internet of things (IoT) and connected vehicles, Geotab processes billions of telematics data points daily aggregated from millions of vehicles worldwide, all feeding into a data warehouse in real-time for data analysis and to help organizations transform insight into business suggestions.
An overview of how Kafka open source software is used in the the Geotab Big Data Ingestion Platform (BIP).

Quick guide for managing fuel economy and idling. Written for a campaign which started as fuel prices spiked during the pandemic and conflict in Ukraine.

I wrote, edited, and collaboratively designed a brochure pertaining to the Fleet Complete Vision solution, comprised of an AI-powered dashcam and mobile/web enabled application for fleets across many industries.

To compete and win in business in our digital age, sales leaders must trust their company’s data and make timely decisions based on insights they can extract from it. Sales reports enable executives to identify sales trends and customer behavior patterns impacting their company’s growth trajectory and take decisive action, whether to continue their current strategy or change course towards more profitable outcomes.

Sales executives need to gather insights from data collected from multiple inp...

Ever since I stepped into the B2B SaaS world back in 2021, I’ve wondered why some companies with great products crash and burn while others thrive. I kept hearing the term “sales pipeline” thrown around, but I didn’t really understand just how important it was until I started seeing patterns.

Unlock the true potential of your SaaS sales team with strategic sales enablement content. Help your sales colleagues exceed your quotas while meeting your campaign revenue goals.
Empowering SaaS Teams for Peak Performance
I used to carry a briefcase as a deal-chasing sales guy, as my former VP of Sales Glenn Morris used to say. I often lacked current sales collateral to share with prospects and clients. Unlike Cosmo Kramer, I didn't just have a sleeve of saltine crackers, but I often met cli...

The success of a construction project relies on equipment, building materials, and teams being at the right place at the right time. Hauling lumber, concrete, steel, drywall, and other building materials to construction sites requires heavy-duty commercial trucks to help projects get completed on time and within budget.

Small and medium-sized businesses are caught in a perfect storm: they're adopting AI faster than ever to stay competitive, yet they're doing so in an already compromised security landscape where
73% have experienced a cybersecurity incident
such as a data breach. This isn't just a statistic, but a reality that's forcing SMBs to rethink their entire approach to compliance and risk management.

I worked for about a decade in B2B sales. During that time, I witnessed great sales leaders motivate their teams to exceed their sales forecasting targets through trust, autonomy, and empowerment. I’ve also worked for inspiring marketing executives who are held accountable for how their team’s campaigns perform against their demand forecasting goals.

AI for business development involves applying machine learning, automation, and predictive analytics to every stage of the growth cycle, including identifying high-potential leads and personalizing outreach to forecasting revenue and streamlining workflows.

When legal professionals think of a legal technology stack, time-recording and billing software are what first come to mind. But these days, it’s so much more than that. Corporate legal departments have a wide variety of needs that cannot be addressed by generic business applications.

FC Hub - your reliable fleet management platform in a sleek new format. FC Hub allows you to quickly access the data that matters most to your business.

I once closed Q4 (and a couple of significant deals) on a family Disney World trip for Christmas — all because I was able to leverage my sales playbook.
I used end-of-year email templates to send follow-ups from the theme park. I used call scripts to make calls from the beach. I checked my inbox from the ride lines. Needless to say, I was highly distracted. But thanks to a good sales playbook, I booked my orders in time.
Sales playbooks are tailor-made for sellers to close critical deals all ...