Mark Burdon

I wrote this article on business playbooks with some help from a business coach I collaborated with several years ago, and the former CEO of Startup Canada. This article was fun to write and it ranked for about five months after I wrote it. I write sales-related articles for the HubSpot Sales blog, as I was a quota-carrying sales rep for about 8 years before moving to marketing.

I wrote this article on my personal blog in reaction to my efforts to ramp up my skills from content writing in the traditional sense, to content engineering at scale. I am completing several courses on large language models, AEO and GEO discoverability, and content engineering with high-volume workflows.

AI for business development involves applying machine learning, automation, and predictive analytics to every stage of the growth cycle, including identifying high-potential leads and personalizing outreach to forecasting revenue and streamlining workflows.

This HubSpot article was targeted at VPs of Sales and sales managers.

I wrote, edited, and collaboratively designed this brochure pertaining to the Fleet Complete Vision solution, comprised of an AI-powered dashcam and mobile/web enabled application for fleets across many industries.

To compete and win in business in our digital age, sales leaders must trust their company’s data and make timely decisions based on insights they can extract from it. Sales reports enable executives to identify sales trends and customer behavior patterns impacting their company’s growth trajectory and take decisive action, whether to continue their current strategy or change course towards more profitable outcomes.

Sales executives need to gather insights from data collected from multiple inp...

Ever since I stepped into the B2B SaaS world back in 2021, I’ve wondered why some companies with great products crash and burn while others thrive. I kept hearing the term “sales pipeline” thrown around, but I didn’t really understand just how important it was until I started seeing patterns.

I wrote this ebook for Geotab which was targeted at worldwide CEOs, CFOs and COOs of transportation-centric companies, and at Geotab's many installer, integration, and reseller partners. Fuel costs are the largest fleet operating expense, for a campaign which fuel prices spiked in response to the pandemic and conflict in Ukraine. This ebook was mandated and approved by Geotab's CEO and Board of Directors, and it was downloaded over 2,500 times from our website, and distributed to about 25,000 partners and customers worldwide. I wrote and co-designed this ebook, and blogs/emails/social posts

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical.
In this article, I explain more about what a great lead list looks like, and I share my ideas on how to build one.

Unlock the true potential of your SaaS sales team with strategic sales enablement content. Help your sales colleagues exceed your quotas while meeting your campaign revenue goals.
Empowering SaaS Teams for Peak Performance
I used to carry a briefcase as a deal-chasing sales guy, as my former VP of Sales Glenn Morris used to say. I often lacked current sales collateral to share with prospects and clients. Unlike Cosmo Kramer, I didn't just have a sleeve of saltine crackers, but I often met cli...

Preparing to register for your XE Money Transfer account, and considering starting process of initiating an online money transfer? XE is mandated by international financial regulators to collect and verify certain dentification documents. This is to comply with international Anti-Money Laundering regulations.

As one of the world-leading companies in the internet of things (IoT) and connected vehicles, Geotab processes billions of telematics data points daily aggregated from millions of vehicles worldwide, all feeding into a data warehouse in real-time for data analysis and to help organizations transform insight into business suggestions.
An overview of how Kafka open source software is used in the the Geotab Big Data Ingestion Platform (BIP).

I worked for about a decade in B2B sales. During that time, I witnessed great sales leaders motivate their teams to exceed their sales forecasting targets through trust, autonomy, and empowerment. I’ve also worked for inspiring marketing executives who are held accountable for how their team’s campaigns perform against their demand forecasting goals.

The success of a construction project relies on equipment, building materials, and teams being at the right place at the right time. Hauling lumber, concrete, steel, drywall, and other building materials to construction sites requires heavy-duty commercial trucks to help projects get completed on time and within budget.

Small and medium-sized businesses are caught in a perfect storm: they're adopting AI faster than ever to stay competitive, yet they're doing so in an already compromised security landscape where
73% have experienced a cybersecurity incident
such as a data breach. This isn't just a statistic, but a reality that's forcing SMBs to rethink their entire approach to compliance and risk management.