Mark Burdon

I once closed Q4 (and a couple of significant deals) on a family Disney World trip for Christmas — all because I was able to leverage my sales playbook.
I used end-of-year email templates to send follow-ups from the theme park. I used call scripts to make calls from the beach. I checked my inbox from the ride lines. Needless to say, I was highly distracted. But thanks to a good sales playbook, I booked my orders in time.
Sales playbooks are tailor-made for sellers to close critical deals all ...

Unlock the true potential of your SaaS sales team with strategic sales enablement content. Help your sales colleagues exceed your quotas while meeting your campaign revenue goals.
Empowering SaaS Teams for Peak Performance
I used to carry a briefcase as a deal-chasing sales guy, as my former VP of Sales Glenn Morris used to say. I often lacked current sales collateral to share with prospects and clients. Unlike Cosmo Kramer, I didn't just have a sleeve of saltine crackers, but I often met cli...

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right.

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. Striking the right balance between profitable margins and winning competitive deals is challenging.

...

Research shows that just over 37% of emails are opened across all industries. So as you can imagine, capturing a prospect’s attention takes a compelling subject line and a clear message that leads to decisive action. In other words, you need a perfect sales email.
Thankfully, there are sales email templates that can help you win in inboxes with better open rates, convincing copy, and powerful CTAs.

Artificial intelligence (AI) has emerged as a major focal point in discussions, ranging from media coverage to strategic business frameworks. The central theme of these discussions revolves around how AI can significantly enhance business productivity, improve employee efficiency, and lead to more favorable business outcomes. Despite the apparent benefits and advantages, there are contrasting emotions surrounding the adoption and integration of AI within industry and society.

Sales negotiation is a delicate art, even though it is often viewed as an indelicate practice. In this article in my series of contributions to the HubSpot Sales blog, I advise salespeople on how to best negotiate pricing and contract terms with prospects and customers with the help of modern technology.

Sales is a naturally competitive role that attracts people with a competitive spirit. If you run a sales team, you’ll likely find there are times when you need to inject that extra boost of competition into your team culture. A sales contest or competition is often the best way to harness your team’s enthusiasm for victory with healthy team rivalry.

Call them methodologies, business disciplines, technology strategies, or strategic
approaches. Whatever you call them, you can’t buy BRM, DevOps, and Agile by the
unit, the processor or by named users. You can’t successfully advance or implement them without a measure of positive people and process disruption, nor can you measure them with any standard KPIs. Business Relationship Management, Agile, and DevOps are all rooted in relationships and communication.

Geotab’s Winter Care Guide for Electric Vehicles — Keep Your EV Running Smoothly All Winter Long
With sub-zero nights setting in here in the UK, maintaining your Electric Vehicle (EV) during extremely cold weather is crucial to both saving money and getting the most out of your vehicle.

Installation guides for FC Vision cameras and fleet tracking devices before the PowerFleet acquisition

A set of professional service brochures I created for Util-Assist.

Key results from an experiment to validate Geotab’s curve logging method of GPS logging and why fleet data quality is critical for managing driver safety and risk. An experiment-based white paper.

Through this certificate, Building Operations professionals will gain an understanding of the importance of the various resources that may be available to them on the path to reaching Net-Zero. The knowledge path includes defining carbon – Definitions, Visuals, graphs, etc. and carbon’s impact and why it needs to be reduced related to the environment. Building Operations professionals will learn reporting standards, climate adaptation and operational resilience making a connection between energy efficiency and decarbonization.

Copywriting Example: Accelerate your telematics adoption with a consultative approach and take your business to the next level. We are here with you every step of the way.