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How social signals impact SEO ranking

Publishers and content creators are on a never-ending quest to drive their SEO rank to the first page of Google, Bing, and Yahoo. Once they reach the summit of discoverability, they still need to create fresh and engaging content to maintain their position.
It’s important for publishers and website owners to not just create great content, but also proactively promote their content to a group of influencers and a community of followers to maximize the social reach.